Ted Pin
Big thing in psychology today - Asscociative thinking
A former Intermz team member sent me an article about a recent video interview (13 mins) with economics Nobel laureate Daniel Kahneman who said that associative thinking is one of two big things happening in psychology today (the other big thing being the study of the brain).
http://www.edge.org/3rd_culture/thaler_sendhil08/class4.html
His basic premise is that words and ideas influence [...]
Analogical Learning and Reasoning
I just wanted to pass on a great–although somewhat technical–article about analogical thinking and reasoning, which is the idea that Intermz is based on. It supports our belief that analogical learning is an extremely powerful way to get information into our brains.
The Power of Analogy
Sometimes, people tell us they worry about how useful Intermz can be when analogical learning is such a difficult and rare thing to do.
But we think that couldn’t further from the truth.
We all know Ford’s Mustang sports car. (In fact, I bet a few of you own one.) When Ford decided to name its new [...]
Being a founder 7 - Patience isn’t a virtue–it’s a requirement
One of the biggest draws for entrepreneurs to the Web is its quick turnaround; you can go from idea to prototype in just a few weeks, or faster. And if the idea doesn’t work out, you can pursue a new one the next day. There are few industries that provide as much instant gratification.
But, however [...]
How often do YOU say “in terms?”
Us on the Intermz team often, in an admittedly dorky way, catch each other using the phrase “in terms” all the time when we are talking about everyday things.
In fact, we even talk about Intermz in terms of different things, like glasses, x-rays, and ophthalmologists.
We also hear people on the news say it: “In terms [...]
Being a founder 6 - Successful interviews with the press
I just got finished being interviewed about Intermz by Tina Reed of Ann Arbor News. It went really well. Here are some tips on how to handle getting interviewed.
Handling Nervousness
I don’t typically get nervous before these kinds of things (I usually get the adrenaline rush afterward), but I did get a little nervous before this [...]
Test drive THE CLARITY MACHINE on Sept 15, 2008
First of all, happy Labor Day!
Secondly, we are excited to announce that we will be releasing a private beta of Intermz.com v2.0 to you, our loyal newsletter subscribers, on September 15, 2008.
It will give you cleaner, faster navigation of information on your termz.
It will be built from the ground up for CLARITY.
It’s a private beta [...]
Being a founder 5 - Importance of the newsletter
Just a quick one to talk about why you should set up an email newsletter system–and how to use it effectively.
Why
A newsletter is your way to broadcast a message about your product or service to a crowd that has already identified themselves as interested parties. There are three primary reasons to REGULARLY send a newsletter [...]
The CLARITY machine
Not to toot our own horn too much, but we think we are building an incredible machine for getting information into your brain. It is incredible because it focuses on how you actually learn, and not just on putting information onto your screen.
Learning is all about CLARITY. Insight is all about CLARITY.
Intermz is all about [...]
Being a founder 4 - Go to entrepreneurship events like Startup Weekend
I mentioned Startup Weekend in a couple of posts in this series, but I never really got into the details of how it actually worked for us. I promised an honest, nitty-gritty blog about starting up, so here are the details about how events like Startup Weekend can really change the course of your dream. [...]
