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Big thing in psychology today - Asscociative thinking
A former Intermz team member sent me an article about a recent video interview (13 mins) with economics Nobel laureate Daniel Kahneman who said that associative thinking is one of two big things happening in psychology today (the other big thing being the study of the brain). http://www.edge.org/3rd_culture/thaler_sendhil08/class4.html His basic premise is that words and ideas influence [...]
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Sometimes, people tell us they worry about how useful Intermz can be when analogical learning is such a difficult and rare thing to do. But we think that couldn’t further from the truth. We all know Ford’s Mustang sports car. (In fact, I bet a few of you own one.) When Ford decided to name its new [...]
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